Four lessons from observing car guards...
Lesson one: car guards always make sure they are noticed by parkers parking their cars. This is not very different from sales and marketing and advertising.
Lesson two: car guards always make sure they are noticed by parkers preparing to leave. This is all about collections.
Lesson three: showing up daily. Car guards know if you don't show up, there is no sale and no cash.
Lesson four: despite the annoyance and occasional abuse from parkers, they never give up.
Entrepreneurs can learn valuable lessons from observing car guards.
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